Learn · Understanding CPA · Step 1 of 2

What is CPA?

Objective: Understand the CPA formula.

Cost per acquisition (CPA) is the average spend needed to get one conversion. Compare it to what a customer is worth.

CPA = Spend ÷ Conversions

Worked example: £225 ÷ 15 conversions = £15.

Impressions

10,000

Clicks

300

Spend

£225

Conversions