Learn · Understanding CTR · Step 1 of 5
What are impressions?
Objective: Recognise the impressions metric.
Impressions represent the number of times an advertisement is displayed. If an advertisement appears 10,000 times, it has recorded 10,000 impressions.
Click the Impressions metric to continue.
Common beginner mistake: Impressions are not unique people — one person can see the same ad several times.
Click the right metric in the panel:
Complete the task to continue.