Library
Campaign
Drill
Conversion Rate Optimisation
Intermediate
70 XP
Read an A/B Test · Task 1 of 1
Which conclusion is justified?
Variant
Visitors
Conversions
Conv. rate (%)
Control
4,200
168
4
Variant B
4,150
199
4.8
Conv. rate (%)
A
B wins, ship it immediately
B
B looks better. Check significance before rolling out.
C
No difference
Check answer