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Beginner course · 6 connected lessons
Northstar · Advertising from start to finish
Build one campaign, inspect its performance and optimise the client’s spending.
Guided course · 5 lessons
Campaign Optimisation
Manage Northstar Activewear’s fictional account, investigate performance and reallocate spending.
Map the Marketing Funnel
Place real campaign activities at the right funnel stage and pick the right KPI for each.
Spot the strongest engagement
Select the campaign with the highest CTR.
Compare the cost of traffic
Compare both campaigns, then select the one with the lowest CPC.
Correct a reporting mistake
Correct the report’s metric and select the campaign with the lowest cost per 1,000 impressions.
Investigate and manage the account
Investigate the dashboard and save a constrained allocation; historical results stay unchanged.
Find the Winning Ad
Compare four ad variations and decide which one actually performs best.
Compare return and profitability
Select the strongest ROAS and set the report’s break-even threshold.
Split a £10k Budget
Allocate monthly spend across channels to beat a revenue target without overspending on any one.
Read an A/B Test
Decide whether a landing page test has a real winner or just noise.
Fix a Low Quality Score
Diagnose why a search campaign is paying too much per click.
Black Friday Budget Pacing
Plan spend across a peak trading week with shifting CPMs.