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Campaign Setup Essentials

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Connected beginner course · Six lessons

Northstar · Advertising from start to finish

0/6 complete · One business, from campaign creation to optimisation.

  1. 1

    Create a sales campaign

    50 XP

    Start lesson
  2. 2

    Configure an audience

    70 XP

    Complete the previous lesson
  3. 3

    Set spending constraints

    60 XP

    Complete the previous lesson
  4. 4

    Configure placements and ads

    80 XP

    Complete the previous lesson
  5. 5

    Analyse campaign performance

    70 XP

    Complete the previous lesson
  6. 6

    Diagnose and optimise

    100 XP

    Complete the previous lesson

Guided course · Northstar Activewear

Campaign Optimisation

0/5 lessons complete · Investigate performance and manage a fictional client’s daily budget.

  1. 1

    Find the Underperformer

    50 XP

    Start lesson
  2. Stop Wasted Spending

    60 XP

    Complete the previous lesson
  3. Reallocate the Budget

    80 XP

    Complete the previous lesson
  4. Investigate ROAS

    70 XP

    Complete the previous lesson
  5. Rescue the Account

    100 XP

    Complete the previous lesson

Analytics practice · Four connected exercises

Marketing Analytics Workspace

0/4 completed

  1. Spot the strongest engagement50 XP
    Start exercise
  2. Compare the cost of traffic50 XP
    Start exercise
  3. Correct a reporting mistake50 XP
    Start exercise
  4. Investigate and manage the account80 XP
    Start exercise