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Your course
Campaign Setup Essentials
0% complete · 0/5 lessons
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Connected beginner course · Six lessons
Northstar · Advertising from start to finish
0/6 complete · One business, from campaign creation to optimisation.
- 1Start lesson
Create a sales campaign
50 XP
- 2Complete the previous lesson
Configure an audience
70 XP
- 3Complete the previous lesson
Set spending constraints
60 XP
- 4Complete the previous lesson
Configure placements and ads
80 XP
- 5Complete the previous lesson
Analyse campaign performance
70 XP
- 6Complete the previous lesson
Diagnose and optimise
100 XP
Guided course · Northstar Activewear
Campaign Optimisation
0/5 lessons complete · Investigate performance and manage a fictional client’s daily budget.
- 1Start lesson
Find the Underperformer
50 XP
- Complete the previous lesson
Stop Wasted Spending
60 XP
- Complete the previous lesson
Reallocate the Budget
80 XP
- Complete the previous lesson
Investigate ROAS
70 XP
- Complete the previous lesson
Rescue the Account
100 XP
Analytics practice · Four connected exercises
Marketing Analytics Workspace
0/4 completed
- Spot the strongest engagement50 XPStart exercise
- Compare the cost of traffic50 XPStart exercise
- Correct a reporting mistake50 XPStart exercise
- Investigate and manage the account80 XPStart exercise