How it works
Short drills. Real decisions.
1
Choose a marketing skill
Pick from paid ads, analytics, budgeting and more.
2
Complete realistic challenges
Work with real-looking campaign data and decisions.
3
Get instant feedback
See why an answer is right, with the working shown.
4
Track your improvement
Earn XP, keep your streak and see your progress grow.
Learning topics
Every skill a modern marketer needs
Marketing Fundamentals
Funnels, audiences, positioning and the metrics that matter.
Paid Advertising
Search, social and display campaigns from setup to bidding.
Marketing Analytics
Read dashboards, calculate KPIs and spot what the data says.
Campaign Optimisation
Diagnose underperformance and decide what to change next.
Conversion Rate Optimisation
Landing pages, A/B tests and friction in the funnel.
Budget Management
Allocate spend across channels to hit revenue targets.