Learn mode · Explain → Demonstrate → Practise → Challenge

Guided tutorials

New to marketing? Start here. Each tutorial teaches one concept with hands-on steps, then hands you to a drill in Practice mode. 0/10 completed.

• Marketing Analytics · 5 steps · 20 XP

  Understanding CTR

  Learn impressions, clicks and click-through rate, then compare campaign engagement.

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• Marketing Analytics · 4 steps · 20 XP

  Understanding CPC

  Work out what each click costs.

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• Marketing Analytics · 4 steps · 20 XP

  Understanding CPM

  Compare the cost of reaching 1,000 people.

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• Conversion Rate Optimisation · 3 steps · 20 XP

  Understanding conversion rate

  See how many clicks turn into customers.

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• Marketing Analytics · 2 steps · 20 XP

  Understanding CPA

  Find the cost of winning one customer.

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• Budget Management · 2 steps · 20 XP

  Understanding ROAS

  Measure revenue earned per pound of ad spend.

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• Paid Advertising · 3 steps · 20 XP

  Campaign objectives

  Match the objective to the business goal.

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• Paid Advertising · 2 steps · 20 XP

  Audience targeting

  Choose who should see your ads.

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• Budget Management · 3 steps · 20 XP

  Budget allocation

  Move money toward what works.

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• Campaign Optimisation · 2 steps · 20 XP

  Campaign optimisation

  Decide what to pause, scale or keep.

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1. Lesson 1 · Current

   Create a sales campaign

   50 XP · 5 min

2. Lesson 2 · Locked

   Configure the budget

   50 XP · 5 min

3. Lesson 3 · Locked

   Configure a retargeting audience

   70 XP · 8 min

4. Lesson 4 · Locked

   Set placements and publish

   70 XP · 7 min

5. Lesson 5 · Locked

   Inspect and fix a campaign

   100 XP · 10 min