Practise · Drill library
Pick a drill and learn by doing. Progress is saved in this browser.
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Beginner course · 6 connected lessons
Northstar · Advertising from start to finish
Build one campaign, inspect its performance and optimise the client’s spending.
Guided course · 5 lessons
Campaign Optimisation
Manage Northstar Activewear’s fictional account, investigate performance and reallocate spending.
Marketing AnalyticsFree
Spot the strongest engagement
Select the campaign with the highest CTR.
Beginner6 min50 XP
Marketing AnalyticsFree
Compare the cost of traffic
Compare both campaigns, then select the one with the lowest CPC.
Beginner6 min50 XP
Marketing AnalyticsFree
Correct a reporting mistake
Correct the report’s metric and select the campaign with the lowest cost per 1,000 impressions.
Beginner6 min50 XP
Marketing AnalyticsFree
Investigate and manage the account
Investigate the dashboard and save a constrained allocation; historical results stay unchanged.
Intermediate10 min80 XP
Marketing AnalyticsFree
Compare return and profitability
Select the strongest ROAS and set the report’s break-even threshold.
Intermediate8 min70 XP